What is Turmeric?

Turmeric is a spice that is a member of the ginger family and is commonly mixed with other spices to make curry that people use to make certain dishes.  Turmeric has a deep golden color. It has been used for centuries not only for its rich culinary flavors but also because of its many health benefits. Today, scientists have isolated the bioactive ingredients from turmeric called CURCUMIN that is responsible for turmeric’s wellness properties. Over 11,000 publications can be found online researching turmeric’s and curcumin’s many potential health benefits.

What is Curcumin?

CURCUMIN is the active ingredient found in turmeric that is responsible for turmeric’s health benefits. Unfortunately, only 3-5% of curcumin is found in the turmeric root. Furthermore, curcumin found in the turmeric root is very poorly absorbed by the body. Therefore, it has always been a challenge to maximize the benefits of curcumin by consuming regular turmeric or curcumin extracts.

Why is ARYA (The Heart of Turmeric) different from others in the market?

ARYA’s proprietary method of preparing curcumin has resulted in a curcumin blend that has superior absorption, is highly water soluble without the bitter turmeric aftertaste. Each of our ARYA drinks and gummies will provide you the benefits of one tablespoon (or 7 grams) of turmeric powder in terms of curcumin that is absorbed by your body. Therefore, you can enjoy the refreshing natural taste of  ARYA Sparkling Water just like any sparkling water in the market while enjoying the benefits of our highly absorbed curcumin.

Why are the ARYA Sparkling Waters and Gummies golden yellow?

Since ARYA contains curcumin, the bio-active heart of turmeric, ARYA also retains the natural turmeric golden yellow color. There are no artificial colors in any ARYA products!

I add Turmeric into my food when I cook and to lattes or teas, why do I need ARYA?

Not only is turmeric absorption in your gut dismal, only about 5% of turmeric is curcumin, the healthy substance found in turmeric. Unless you consume LOTS of Turmeric in your food, and do it EVERYDAY, you will not be getting the full health benefits of curcumin because of very poor absorption. One can of ARYA Sparkling Water or one ARYA Mango Gummy Chews a day give you the equivalent of one tablespoon of Turmeric in terms of absorption. There’s no easier way to enjoy the full benefit of Turmeric than ARYA.

Other sparkling water brands all cost less than a dollar a can, why is ARYA more expensive?

These other brands are just carbonated water flavored with fruit juices- nothing more. The amount of juice used in these brands, often less than 2%, are in negligible quantities that it will hardly confer any health benefits at all! On the other hand, one can of ARYA provides you all the health benefits of a full tablespoon of Turmeric! At $1.99 or less per can, ARYA Sparkling Water costs less than a tall Starbucks coffee. The best part is ARYA taste as good as, if not better, than other sparkling water. So you get all the benefits without sacrificing any flavor!

Where can I buy ARYA?

Please see our “Find ARYA” page for more detailed information on the availability of all ARYA products!

©Just-C, Inc. 2016. All rights reserved. ARYA, the Heart of Turmeric, Curcumin-Infused and ARYA Curcumin+ are trademarks of Just-C, Inc.